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Beauty & E-commerce · Global

By Caitlyn Collection

Re-engineering the import/export flow for a fast-growing beauty brand — saving thousands annually in freight costs across 50+ shipments.

August 2023 50+ shipments coordinated
By Caitlyn Collection

In a strategic collaboration, Global Ocean Logistics Limited is thrilled to announce its partnership with “By Caitlyn Collection”, a brand fronted by makeup influencer Caitlyn Lendrum. Recognising the potential to streamline the brand’s logistics flow, Ryan Beck reached out to Caitlyn with a shared vision: to refine the import and export processes and ensure significant cost savings.

Instead of allowing suppliers to ship products directly from global locations, Global Ocean Logistics now liaises directly with Caitlyn’s suppliers. By spearheading all shipping methods — air or ocean freight — we’ve saved the brand thousands annually in freight costs.

The “By Caitlyn Collection” started humbly in 2017 with six luxury mink lash styles and a signature 15-piece makeup brush set. 2020 marked a turning point: their bestselling Face Cleansing Cushions launched during the UK lockdown, and sales soared.

Since May 2023, our collaboration has overseen more than 50 shipments for “By Caitlyn Collection”. Global Ocean Logistics is immensely proud to support Caitlyn’s ascent to becoming one of the world’s leading makeup brands.

Have a complex shipment like this?

From out-of-gauge machinery to time-critical retail stock — we’ll find the route.